A voting platform where you can have your say on the quality of today's advertising
CLUB   |     |   Sign up

Hay que ser muy hombre / You've gotta to be a real man

Hqdefault
Hay que ser muy hombre / You've gotta to be a real man by Tree Elven on 12/09/2019
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
Current Rating
249 views
Your Rating

High-profile Spanish men Paco León, Dani Martín, David Silva, Jesús Vidal, Pau Ribes y Rubén Errebeene-Ariel Rec feature in this new campaign by men's shaving and body care company Gillette. The US multinational has form when it comes to creating ads which challenge age-old approaches to masculinity such as the phrase used here - hay que ser muy hombre (you've gotta be a real man). What does it mean to be 'muy hombre' in this day and age? What do you think of the ad? According to research by Gillette's owning company, Procter & Gamble, 79% of men don't feel they are portrayed adequately in modern advertising. Do you think this campaign strikes the right note of inclusivity and re-definition for men?

Keywords: Gillette ad, P&G, masculinity, Spain, hay que ser muy hombre, men in ads, masculinidad, Proximity Worldwide

Comments

Get our newsletter and nothing else! No spam or third party mailings.