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Hashtag, hashtaxi: Crowd-reporting on taxi services

Hashtag, hashtaxi: Crowd-reporting on taxi services by Tree Elven on 19/06/2018
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  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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A Peruvian NGO initiative using hashtags in a new way, to report poor service or crime on the taxi circuit. What do you think of the ad and the initiative? Some think it's a great method, others say it's too open to abuse, such as false reports. (Non-Spanish speakers, please note that the translation at 0'40" - 'Your plates' - is better understood as 'Their plates'.)

Keywords: Hashtaxi Peru, social apps, taxi crime, reporting by app, Carne Prime Advertising House

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