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Gucci conjures a weird indoor alchemist's garden

Gucci conjures a weird indoor alchemist's garden by Tree Elven on 11/01/2019
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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“It is a kind of bathroom that belongs to the imagination," says the creative mind behind this 1'43" ad for Gucci fragrances, "where strange objects are kept, and someone obsessed with smells and fragrances. The images are evocative of a suspended time, which is then what makes you experience a scent, to bring you back to an imaginary place.” The strange objects alluded to are overseen and explored by various unexpected animals, creating a palette of still life and real life for the Italian luxury brand. What do you think? Gucci ads are always pretty out there - does this one do it for you? Do you hit the replay button for the sheer dreaminess of it?

Keywords: Gucci The Alchemist's Garden, Gucci fragrances, alchemy, perfumes, Alessandro Michele, Christopher Simmonds, creative ads

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