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Getting together over a beer - really?

Getting together over a beer - really? by Tree Elven on 05/05/2017
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  • Creative
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  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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Beer-maker Heineken stirs debate with this 4'25" 'social experiment'. Has been likened to the recent Pepsi ad showing Kendall Jenner handing a soda to a police officer in tense times (see http://www.addvertising.org/advert/254). Trivialisation of social issues or genuine attempts to bring people together?

Keywords: Publicis London, Heineken worlds apart ad, heineken controversial ad, beer bringing people together, divergent political opinions

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