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‘Get that wine cellar feeling'

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‘Get that wine cellar feeling' by Tree Elven on 02/11/2020
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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On-off restrictions and lockdowns imposed by the COVID-19 coronavirus situation throughout 2020 have accelerated a shift in people's online wine-buying habits. While there is evidence of a negative side in that lockdowns have encouraged excessive drinking at home, it's also true that the shift is partly just that - a sideways movement of habits as those who'd normally be enjoying a drink with friends, family or colleagues in public places or to wrap up the working day have been relocated to and separated out into their own homes. What do you think of this ad for Laithwaite's Wine, which encourages us to remember that there is an enjoyable, unpretentious side to drinking at home? Or are you too upset by the precarious position of Britain's beloved pubs - essential social gathering places - to appreciate or comment on the reality shift being addressed in this spot? Laithwaite's itself says: “The idea had us laughing from the start and chimes with our belief that wine is all about bringing people together and lends fun and inspiration to everyday life. We're confident the humour will help us stand out from the crowd and build a brand connection with the many younger customers who have been buying wine online in recent months.”

Keywords: Laithwaite's wine, wine lovers, humorous ads, buying good value wine, alcohol purchase shifts UK, wine-drinking at home, RAPP UK, Matt Seccombe and Matt Mitchel

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