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George the Poet looks to a better new normal via Coca Cola

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George the Poet looks to a better new normal via Coca Cola by Tree Elven on 19/08/2020
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  • Controversial
  • Amusing
  • Creative
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Drinks giant Coca Cola went quiet during the COVID-19 coronavirus situation, emerging with a pledge to donate $100 million to global relief efforts, and this upbeat campaign featuring George the Poet. The narration gives us all pause for thought about how we want our individual and collective lives to change for the better as we look to a 'new normal', with George the Poet acknowledging that he himself is going to be more dedicated than ever to seizing the moment. The British spoken-word artist, poet, rapper, and podcast host has an interest in social and political issues. What do you think of the ad? Shameless bit of brand-wagon work from a multinational whose products account for thousands of tons of plastic waste going through supermarkets checkouts and out into the oceans? Or nicely-timed encouragement for us all to get out and about with a new positive awareness?

Keywords: Coca Cola ads, Coke Open Like Never Before, George the Poet, new normal, 72andSunny Amsterdam

Comments

A bit of both - and both points well put.
Imogen Smith at 20/08/2020 16:34

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