A voting platform where you can have your say on the quality of today's advertising
CLUB   |     |   Sign up

Finding the right (Uni)lever for climate change?

Hqdefault
Finding the right (Uni)lever for climate change? by Tree Elven on 16/06/2020
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
Current Rating
151 views
Your Rating

From ice-cream to shampoo, Anglo-Dutch multi-national Unilever sits on our supermarket shelves in the shape of a staggering variety of everyday consumer products. In June 2020, it announced a €1-billion fund for green projects and pledged a deforestation-free supply chain by 2023. Non-profit environmental organisation Greenpeace immediately dubbed it "an empty PR exercise" in a statement which also said: "In 2010, Unilever committed to end deforestation for commodities by 2020. It failed and has now kicked the can even further down the road to 2023. Unilever’s business model is based on environmental destruction." What do you think of this Unilever campaign supporting its announcements? Can't be easy to change your entire supply chain, it will take time, that seems reasonable? Yes, Unilever is a top offender in terms of plastic waste and so on, but it does consistently make efforts to reduce its environmental impact? Or do you think a slick campaign and nice ideas won't alter the hard business reality? The initiative coincided with increasing calls for a green recovery after the COVID-19 coronavirus situation affected economies worldwide.

Keywords: Unilever, climate change, zero waste, environmental destruction, consumer goods, plastic waste, Greenpeace, Paris Agreement, multinationals and climate change

Comments

Get our newsletter and nothing else! No spam or third party mailings.