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Financial freedom, with no money changing hands

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Financial freedom, with no money changing hands by Tree Elven on 14/05/2019
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Should Lloyds change its name to Black Horse Banking? In this 'Epic Journey' campaign, it uses its famous black horse symbol to illustrate how the generations can learn from and provide for each other down through the years. It conveys a strong message about the value of both exploration and experience, with not a human or a banknote in sight. What do you think of the ad? Too heavy-handed, a bit twee, or just the right trustworthy note to lure us all towards that fabulous, implied, financial freedom?

Keywords: Lloyds Bank, money, banking, generational finances, personal banking, adam&eveDDB

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