A voting platform where you can have your say on the quality of today's advertising
CLUB   |     |   Sign up

Farewell to iconic VW Beetle

Hqdefault
Farewell to iconic VW Beetle by Tree Elven on 07/01/2020
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
Current Rating
240 views
Your Rating

The distinctive and much-loved Beetle/Bug car by 'people's car' Volkswagen (VW) has reached the end of its road. Whether you're an owner, admirer, and/or a fan of the 'Herbie: The Love Bug' film series it spawned, this 1'30" mini-movie is worth a watch. Does it capture the spirit of the design that started as a project to motorise the masses in Hitler's Germany and went on to become a popular icon of the Sixties? Animation buffs in particular will be interested to know that the spot is produced in Rotoscope, a technique in which the film is shot live and then drawn over frame by frame.

Keywords: VW Beetle, classic cars, the last mile, Rotoscope, animation, end of Beetle production, Johannes Leonardo agency

Comments

Get our newsletter and nothing else! No spam or third party mailings.