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Esso fuels double amputee's car-racing aspiration

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Esso fuels double amputee's car-racing aspiration by Tree Elven on 19/08/2019
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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Directed by award-winning Marcel Mettelsiefen, this one-minute mini-documentary tells the story of former soldier David Birrell, who lost both legs in Afghanistan. Petroleum company Esso, part of US oil giant ExxonMobil, is sponsoring the double amputee in his aim to participate in the prestigious Le Mans car race. Intended to illustrate "the strength and vulnerability of the human condition” according to its director, the campaign is running under the name Daddy No Legs.

Keywords: Esso, prosthetic limbs, soldier David Birrell, Afghanistan, car-racing, Le Mans, adam&eveDDB, ITN Productions Advertising

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