End family fire: tackling gun death and injury among children

If you find this ad a bit exaggerated, remember the context: Eight children in the U.S.A. are killed or injured accidentally every day as a result of gun-shots. It’s estimated that more than 4.6 million children live in homes with unlocked and loaded weapons, and three in four know where those guns are stored. What do you think of awareness ads like this? Does it make you think differently about gun ownership and storage? Do you think it helps influence gun-owners to take better care of their firearms and/or think differently?

Keywords: End Family Fire, accidental gun deaths, children and guns, Ad Council, Droga5, Brady Center to Prevent Gun Violence