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Elias Riadi goes the satire route, fuelled by Diesel

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Elias Riadi goes the satire route, fuelled by Diesel by Tree Elven on 14/02/2019
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Aw, it's a tough life being an influencer: Half-Moroccan, half-Cyprian influencer Elias gets in a tangle at just the wrong moment in this fun half-minute spot that's part of Diesel's #BeAFollower campaign. What effect does it have on you? Bloody Osiris and Kristen Noel Crawley are a couple of the other young names who've lent themselves to the Italian clothes company's offbeat approach to the trend of brands using influencers to sell the rest of us stuff because we love the way they look and trust what they tell us. Be A Follower is in turn part of Diesel's broader Successful Living slogan, which suggests that simple enjoying life is the ultimate in success.

Keywords: Diesel Be A Follower, influencer marketing, Elias Riadi, Publicis, influencers, lifestyle

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