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El Trecho: The difference between words and action on under-age drinking

El Trecho: The difference between words and action on under-age drinking by Tree Elven on 07/08/2018
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  • Amusing
  • Creative
  • Informative
  • Controversial
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We know the saying “It’s easier said than done”. In Spain, there's a similar saying about the fact that it's a long road between words to action - el trecho. This movie-style campaign shows various people setting out on that particular road trip as they decide to do something rather than just saying something. What do you think of it?

Keywords: Fundación de Ayuda contra la Drogadicción FAD, underage drinking, Saatchi & Saatchi, alcohol, minors, antidrinking ads

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