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Easter Island among 'plastified' natural beauties

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Easter Island among 'plastified' natural beauties by Tree Elven on 29/03/2021
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  • Creative
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  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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Easter Island; the Atacama desert; El Plomo mountain; the El Morado glacier; and Araucania forest.... These iconic natural locations were chosen for this campaign by non-government organisation Greenpeace Chile to illustrate that even in such breathtaking scenes, our plastic use has penetrated the very fabric of Nature. What do you think of the effect, a trick of the eye as these new plastic landscapes mirror the real thing and share the message that we may not even be able to see the damage that is being wrought by our plastic use? Every execution highlights the truth that “PLASTIC IS EVERYWHERE” and features the call to action: “SCAN TO STOP THE SPREAD – an embedded QR code triggers an online petition to sign. Inspired by the western world’s phenomenal uptake of QR code usage during the pandemic, the focus is on seamless mobile interplay to help people make better choices and – more importantly – to take real action by petitioning leaders to change their policies around plastics. In recent years, Chile has become the largest Latin American country in producing plastic waste - 990.000 tones of plastic are consumed annually, just 8% recycled. The aim of the campaign is to highlight the extent of the problem and encourage people to modify their consumption habits to drastically reduce plastic waste. Do you think it is a useful campaign or that we need to be curbing use of QR codes and other digital habits as part of our care for the environment?

Keywords: Greenpeace, Chile, Plastic is Everywhere, Latin America, environment, plastics invading Nature, Cheil Central America

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