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Doing enough is remarkable, says Virgin

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Doing enough is remarkable, says Virgin by Tree Elven on 21/01/2019
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Fitness group Virgin Active UK has gone against the extreme gym trend with this ad illustrating that exercise is enjoyable rather than a competitive goal. It should work with your life not against it, says Virgin, and 'doing enough is a remarkable thing'. What do you reckon? Is it a relief to have one of the gym chains acknowledging that we don't all aim to be highly-toned, mean 'n' lean extreme athletes, but just in good shape and enjoying life at all ages?

Keywords: Virgin Active UK, Virgin gyms, fitness, keeping fit easily, That Thing agency, UK gyms

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