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Does boy get girl? And/or the cash? It's a lottery!

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Does boy get girl? And/or the cash? It's a lottery! by Tree Elven on 16/11/2017
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Spain's Christmas lottery El Gordo - The Fat One - has been running since 1812. With 2.5 billion euros up for grabs, including a jackpot round the 750-million mark, individuals,families, companies and communities across the country - even those who don't gamble the rest of the year - will be galvanised to pitch in for at least a share of a ticket. Like the UK's John Lewis Christmas ad, the El Gordo campaign is eagerly awaited, and this year's has been directed by acclaimed director Alejandro Amen

Keywords: Leo Burnett Iberia, Spain's national Christmas lottery 2017, anuncio el gordo 2017, ad for el gordo 2017

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