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Do good without the chafing

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Do good without the chafing by Tree Elven on 08/10/2019
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  • Creative
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  • Amusing
  • Creative
  • Informative
  • Controversial
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Apparently, 93% of Australians believe that fundraising/donating to charity has become a bit too difficult. Ahm health insurance has stepped in with a #NotTober campaign, riffing off the competitive nature of so much charity giving nowadays - growing a beard, running a marathon - to urge people just to sit back and relax, and raise money that way. Find out how in the 30-second ad, and let us know whether you welcome this approach.

Keywords: ahm health insurance, Australia, NotTober, charity donations, fundraising for charity, Clemenger BBDO Melbourne

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