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COVID-19: British government spells out winter precautions with "Hands. Face. Space."

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COVID-19: British government spells out winter precautions with "Hands. Face. Space." by Tree Elven on 14/09/2020
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  • Amusing
  • Creative
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Confusion surrounded much of the government's approach to the COVID-19 coronavirus situation in the UK, but this campaign aims at complete clarity to help people understand why they need to remain vigilant, and the three basic steps we can all easily take, as winter approaches. The spot recreates visually how the virus can spread, making it easier to see the importance of hand-washing, face-covering and keeping a distance from others. The ad came out in September 2020 as the four nations of the United Kingdown took differing approaches on how to limit the spread of infection in their own regions - including around how many people could gather indoors/outdoors, and the opening of schools and businesses. The number of cases continued to rise, partly as a result of more testing and cases being detected among the less obviously vulnerable. The new public health announcement came with its scientific credentials stressed and explanations such as: "While coronavirus is not likely to survive for long periods of time on outdoor surfaces in sunlight, it can live for more than 24 hours in indoor environments", to help everyone understand the message - previous government campaigns had been dubbed unclear/confusing. A government statement for the new effort said: "While coronavirus deaths have significantly reduced, the virus is still circulating in communities and impacting people of all ages across the UK. ‘Hands. Face. Space’ are simple but vital behaviours that have the power to protect the public from both the short and potential long-term impact of coronavirus." What do you think of this public health ad? Is it useful, necessary, taking the right tone?

Keywords: British government, COVID-19 coronavirus testing, how Covid spreads, preventing infection risk, public health UK, NHS public health messages, MullenLowe London

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