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Cannabis, 'from madness to wellness'

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Cannabis, 'from madness to wellness' by Tree Elven on 27/05/2019
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  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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Drawing on history to make the case for the USA's state-sanctioned cannabis industry, this two-minute ad by MedMen aims to reposition our perceptions so that we're seeing the medical use of marijuana as 'the new normal'. As well as running 19 licensed facilities and employing more than 1,000 people, the company is involved in shaping legislation and regulation for the fast-growing industry. Behind the camera, U.S. film-maker Spike Jonze. What do you think of the ad?

Keywords: MedMen, hemp, medicinal cannabis, Spike Jonze, marijuana, Mekanism agency

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