Bruce Willis stars in DieHard is Back - batteries

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The US actor reprises his role as reluctant tough-guy cop John McClane of the popular 'Die Hard' movie series in this action-packed ad for Advance Auto Parts. Bruce Willis and Clarence Gilyard as Theo manage to squeeze in some wisecracking banter amid the chases and explosions as Willis goes all out to get his car fitted with a DieHard Battery. What do you think of the ad? A real win for the car parts company? Treat for action movie fans? According to IMDB, Willis 'has appeared in films that have grossed in excess of $2.5 billion USD, placing him in the top ten stars in terms of box office receipts.' The German-born actor and producer starred in the first 'Die Hard' film back in 1988.

Keywords: DieHard is Back, DieHard Batteries, Bruce Willis, Clarence Gilyard, Hollywood stars in ads, Advance Auto Parts, The Marketing Arm