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British Airways offers the best of all worlds

British Airways offers the best of all worlds by Tree Elven on 28/02/2017
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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Mini-movie from British Airways featuring a Chinese family whose daughter comes to study in England. The airline flies the parents over for a surprise visit. Some interesting insights, and the ad's useful because it ends with a link to a practical travel guide via the popular Chinese app WeChat. The aim is to alleviate anxieties over language and culture barriers.

Keywords: Ogilvy & Mather, Chinese students in London, Chinese links with Britain, studying abroad

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