Boots Christmas 2017

Boots is shifting strategy to focus on “meaningful gifting” with its Christmas ad campaign this year, looking into the relationship between real-life sisters and how the perfect gift can “show someone you truly know them”. Launching on 11 November during The X Factor on ITV, the #ShowThemYouKnowThem campaign shows two sisters connecting when a Boots gift taps into their shared past. It starts a nostalgic journey revealing their shared moments, with Boots recovering 11 products from its archives to show how they have played a key role in their lives.

Keywords: Boots Christmas