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Bold move from Scottish soft drink IRN-BRU

Bold move from Scottish soft drink IRN-BRU by Tree Elven on 05/01/2018
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  • Creative
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  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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It rivals Coca-Cola in legend - only three people know its recipe - and outstrips the darker drink by far in Scotland, where the local bright orange pop IRN-BRU is a national icon as well as a favourite hangover cure. But brewers AG Barr kicked off 2018 with controversy by halving its sugar content from eight teaspoons in one can to around four, ahead of the British government's levy on sugar, due to come into effect in April. Health advocates may applaud the bold move amid calls to reduce the amount of sugar we're all exposed to, but IRN-BRU fans were vociferous in their disapproval of the recipe change, and even started stockpiling existing cans. An AG Barr spokesperson said tests showed that most people can't tell the difference between the higher and lower sugar contents.

Keywords: The Leith Agency, AG Barr, IRN-BRU halves sugar content, fiery IRN-BRU Watch Your Mouth grannies ad, funny commercials,

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