Giving voice to male suicide
This campaign continues the awareness-raising of a taboo topic by adapting the iconic Eighties song 'Boys Don't Cry' by The Cure.
Their re-work includes specific new lyrics delivered by a mixed male choir and the title 'Boys Do Cry'.
Boys Do Cry, an Australian initiative for men's mental health, says that "in the last 12 months in Australia 2,384 men have taken their own lives. That's an average of seven men every day, making suicide the leading cause of death in Australian males aged 15-49."
It's not just in Australia that there's a prevailing sense that men do not have access to the emotional support they need.