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Billie Jean King gets behind equality campaign

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Billie Jean King gets behind equality campaign by Tree Elven on 23/08/2019
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Coinciding with the 2019 US Open tennis tournament, this 1'30" campaign shines a spotlight on just how little media coverage is focused on women's sport. It's narrated by former tennis pro Billie Jean King, who won 39 Grand Slam titles, 12 of them in singles. Today's legend Serena Williams, who appears in this campaign, has won 23 Grand Slam singles titles. Do you think the ad makes a solid point? Does the hashtag #womenworthwatching get the message across properly?

Keywords: US Tennis Open, gender equality, womens sport, Billie Jean King, sports equality, McGarryBowen Chicago

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