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Barclaycard promotes healing crystals

Barclaycard promotes healing crystals by Tree Elven on 24/01/2019
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  • Creative
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  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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What? Yes, really. In this campaign, British financial conglomerate Barclays uses the story of how the founders of a company selling healing crystals saw their business scale up to a turnover of £300k a year once a card provider - Barclaycard - took them seriously. The Crystal Barn's story is sure to strike a chord with many an entrepreneur. Its owners "know a thing or two about turning a passion project into a serious business," says Barclaycard. Have you got something to say on this subect? Do you like the fact that a major bank has taken a risky plunge by depicting a business that is neither a traditionally 'solid' enterprise nor your trendy fin tech or med tech start-up? Or are you busy changing your account from Barclays to a more traditional bank?

Keywords: Barclaycard, The Crystal Barn, healing crystals, UK SMEs, small businesses, card provider, British entrepreneurs, Droga 5

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