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Bale, Lineker shake and stir football fans with Unlimited Subs

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Bale, Lineker shake and stir football fans with Unlimited Subs by Tree Elven on 03/09/2020
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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Whoa, what?? Looks like a shock/horror news flash, but chill - this is British multinational telecommunications company BT shaking and stirring the world of footie fans with a colourful humour cocktail. This one-minute campaign shows top football players Carlo Ancelotti, Trent Alexander-Arnold, Marcus Rashford, Gareth Bale, Rio Ferdinand and Jamie Vardy finding out about 'Unlimited subs' - can entire teams really be swapped out?! There's even a cameo by Vardy's wife Rebekah reacting to the news. Turns out it refers to BT's new flexible package offering sports fans the chance to switch among NOW TV Sky Sports Pass, BT Sport and Prime Video each month. Are you enjoying the humour of the spot, also featuring household name Gary Lineker - former striker turned commentator? Bale and Lineker both hit the headlines in the same week as the BT launch: Bale by shaking out his man bun and saying he's open to exiting Real Madrid; and Lineker - who has been critical of the British government's migrants response - by inviting a refugee to live in his home.

Keywords: BT Unlimited subs, Gareth Bale, Gary Lineker, Rebekah Vardy, funny ads, TV football packages, sports packages TV, Saatchi & Saatchi

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