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Alka Seltzer uses Sixties allure to sugar the pill

Alka Seltzer uses Sixties allure to sugar the pill by Tree Elven on 07/09/2018
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  • Amusing
  • Creative
  • Informative
  • Controversial
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As the worldwide obesity crisis worsens, we're familiar nowadays with the dangers of over-consumption, but back in the post-war Sixties, it wasn't a topic that was openly talked about. Antacid Alka Seltzer cleverly wove Sixties allure into this classic commercial to tackle (and take advantage of) over-consumption. What do you think of the approach? They had another one that was a lot more brutal: https://youtu.be/y7MM-unptgY.

Keywords: Alka Seltzer whatever the stomach, obesity, over-consumption, advertising taboos, indigestion

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