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Alibaba's Olympics

Alibaba's Olympics by Tree Elven on 10/02/2018
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As part of its new, decade-long sponsorship of the Olympics, Chinese tech conglomerate Alibaba serves up its first global ad celebrating 'the greatness of small' to promote the 2018 Winter Games in Pyeongchang, South Korea. While the campaign aims to recapture the spirit of great achievements growing from small beginnings, the Games themselves were taking place in an atmosphere of detente: An invitation from North Korean leader Kim Jong Un to South Korean President Moon Jae-in on February 10 to visit Pyongyang "at an early date" indicated a rapprochement between the North and South, which have been divided since the end of World War II in 1945.

Keywords: BBDO China, Alibaba Seoul Winter Games, Alibaba Olympics ad, tech giant Alibaba first ad outside China, North South Korea detente

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