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Adland tackles over-reliance on antibiotics

Adland tackles over-reliance on antibiotics by Tree Elven on 23/10/2017
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  • Amusing
  • Creative
  • Informative
  • Controversial
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Public health England and the NHS unite to increase awareness about a very serious problem. Over-reliance on antibiotics is taking an increasing global toll in human and environmental health as antibiotics are being used as a first resort for minor ailments which will get better on their own, and as a resource in agriculture. This over-use has already led to widespread resistance to antibiotics (antimicrobial resistance, or AMR) and the rise of new superbugs. One recent study predicted 10 million annual global deaths as a result of AMR by the year 2050, which would eclipse the current numbers of deaths from diabetes and cancer combined. In a bid to reduce public belief in antibiotics as an easy cure-all, PHE presents a troupe of singing, dancing antibiotic pills to remind us that they don't work for everything.

Keywords: M&C Saatchi, Public Health England AMR campaign, over-use of antibiotics, too many antibiotics, superbugs, taking antibiotics

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