A voting platform where you can have your say on the quality of today's advertising
CLUB   |     |   Sign up

Women-only ad depicts intimate female relationships

Women-only ad depicts intimate female relationships by Tree Elven on 25/01/2018
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
Actual Rating
191 views
Rate it!

New York fashion house Proenza Schouler has come up with another women-focused campaign that explores the intimate female relationships of mother, daughter, sister, lesbian lover. The ad seems to provoke a love/hate reaction, with some viewers turned off by one particular moment in the shoot. Take a look and let us know your reaction. The brand's unusual name derives from the maiden names of the (male) founders' mothers. In the campaign, you're seeing (in order of appearance) Sibyl Buck and Puma Rose Buck, Coco and Ruby Rose Hill, Sarah and Selah Marley, Kembra Pfahler and Christian Music, Carol Kane and Natasha Lyonne, Jade Berreau and Secret Snow, Adele Thibodeaux and Liz Hopkins, and Choichun Leung and Sahara Lin

Keywords: Director Harvey Weir, lesbian love in ads, LGBT commercials, women intimate relationships, Proenza Schouler ads

to comment

Comments