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Watch out, Apple... Millennials opt for Swatch

Watch out, Apple... Millennials opt for Swatch by Tree Elven on 19/07/2018
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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High-tech on your wrist is one thing, an ice-cream in your hand is another... The world's biggest watchmaker, Switzerland's Swatch, enjoyed a net profit of nearly 70% in the first half of 2018, which it attributes to increased interest from millennials. Although Apple is the biggest watch-seller, it seems the pendulum's swinging back towards the kind of fun and simplicity expressed in this ad, where time is to be enjoyed. Does the ad remind you of the simple pleasures in life? Or is it just too retro/simplistic for your taste?

Keywords: Swatch, watch sales, Hometown London, millennials purchasing habits, Mediterranean lifestyle, Apple Watch

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