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Volvo asks: 'Has summer ever been so important?'

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Volvo asks: 'Has summer ever been so important?' by Tree Elven on 23/07/2020
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  • Amusing
  • Creative
  • Informative
  • Controversial
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Auto-maker Volvo - traditionally known as the safe car choice - captures the mood of the moment as people emerge from lockdowns imposed during the COVID-19 coronavirus situation. The gentle one-minute spot juxtaposes a widespread longing for freedoms we once took for granted with an increased awareness of our personal and collective safety. US singer/songwriter Natalie Taylor enhances the mood for the expanding horizons being played out visually with her 'Born To Be Wild' track. What do you think of the ad? Does it strike a chord, or several, with you?

Keywords: Volvo Keep It Safe, Volvo cars, road safety, driving after lockdown, Natalie Taylor commercials, Natalie Taylor Born to be Wild, Forsman & Bodenfors

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