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Time for global change? Absolut-ly!

Time for global change? Absolut-ly! by Tree Elven on 03/10/2017
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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Originally launched in New York in 1979, Absolut Vodka has always prided itself on being in step with the Zeitgeist when it comes to its branding. In this campaign they partner with seven artists in different international cities to create work around the theme of a better world. And it's not a one-off, in the sense that the works are for sale, with part of the proceeds going to encourage local initiatives in the cities where they were created.

Keywords: entertainment agency Cult, Absolut vodka #ANightForChange, Absolut vodka ad 2017, Aaron Rose, BetaRok75

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