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South African breweries urge collective responsibility

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South African breweries urge collective responsibility by Tree Elven on 29/06/2020
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What do you think of this call for unity and being #ResponsibleTogether within the context of alcohol consumption, by the South African Breweries group? The agency which created the ad, Joe Public United, announced in June 2020 that it is now 60%-owned by black shareholders; four out of its five managing directors are black women. South Africa,which lies at the southernmost point of Africa and has a population of 58 million, has long been known for its struggles with racism; more recently it has become popular for its wines and as a luxury travel destination.

Keywords: South Africa, South African breweries, SAB, responsible alcohol consumption, diversity in South African advertising, racial equality in management, black women in management, media industry South Africa, Joe Public United

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