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Predict to Prevent

Predict to Prevent by Elli Walsh on 03/05/2018
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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Electronic company Samsung has partnered with BBDO, an advertising agency in Asia to create a texting function that will recommend the right mix of words to send to someone who is dealing with depression. Currently, more than 350 million people suffer from depression worldwide, this new texting function is intended to prevent misinterpretations that can have a damaging effect on the reader. What do you think about the new function, do you think it will help?

Keywords: Samsung, BBDO, Texting,

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