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Impact without impact: scary pedestrian crossing

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Impact without impact: scary pedestrian crossing by Tree Elven on 25/03/2019
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Not a new one - it came out in 2017 - but still a talking-point, as ADDS found out at a recent social event. What do you think of this hard-hitting (but not) campaign by the Parisian Road Safety Authority to make pedestrians more aware of the dangers of crossing the road against a red light? Absolutely brilliant? Much needed? Dangerous in itself - enough to give people cardiac arrest? Oh please, enough of the nanny state trying to make me behave properly? The campaign was set up using a specially designed interactive digital billboard near a busy pelican crossing. Equipped with a movement detector, speaker, and camera, the smart billboard made the sound of squealing tyres whenever a pedestrian attempted to cross the road while the

Keywords: Parisian Road Safety Authority, pelican crossings, pedestrian road deaths, road safety for pedestrians, Serviceplan Paris

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