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Hellmann's opens a restaurant with no food

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Hellmann's opens a restaurant with no food by Tree Elven on 11/06/2019
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  • Amusing
  • Creative
  • Informative
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Well-known US mayonnaise-maker Hellmann's turns lack of cooking inspiration into a fight against food waste in this innovative social campaign in Brazil. This is not your 'typical' ad, but a back-stage peek at how the idea was developed and the impact it had. What do you think of this kind of campaign, which goes right into people's lives and then comes up with solutions to our everyday problems?

Keywords: Hellmann's, food waste, Restaurant With No Food, Ogilvy, Brazil, restaurante sem comida

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