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Fashion and jaguars: Winning new combinations

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Fashion and jaguars: Winning new combinations by Tree Elven on 10/05/2019
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Love animal prints but aware that many of the creatures inspiring them are disappearing in Nature? Brazilian NGO AMPARA Animal makes the point in a funky, mesmerising ad promoting Life Print, the world's first certified animal print. Developed with international designers, this initial print collection highlights the plight of the majestic jaguar big cat population in Brazil. The options are being picked up by various fashion companies to be included in their new creations, which will go on sale in Latin America, the USA and Europe. Do you think this is a useful way of steering consumers and the notoriously wasteful fashion industry in the right direction?

Keywords: AMPARA Animal, Life Print, endangered species, animal rights, jaguars,nature and fashion, Africa agency

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