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Carlsberg makes audio ads from genuine reviews

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Carlsberg makes audio ads from genuine reviews by Tree Elven on 26/04/2019
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In 2019, Danish beer and lager-maker Carlsberg actually asked the public what we think of their products. The results were mixed, with some rubbishing the company's 'Probably the best lager in the world' slogan across social media. However, lots of the YouTube reviews were good, so Carlsberg has adapted those for, em, their own audio ads. What do you think? Real ads by real people is the way of the future? Oh, and if you're a fan of Scottish accents, you'll love this one regardless of what Sofa King Drunk is saying!

Keywords: Carlsberg, real reviews Carlsberg, audio ads, Happiness Brussels, word of mouth advertising

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